In his article "How to Kill the Entrepreneurial Spirit" Larry Farrell confronted the issue of having an uneven excitement and enthusiam between the product and the consumer killing the results of the even the newest most exciting products. Farrell stated that "Entrepeneurs by necessity have an inseparable vision of customer and product." This makes sense because you have to connect the two. The process must be one that is not only thought up, but carried out effectively. We can't start a job, and not finish it. We have to put our heart and soul into something we believe in, and we have to also be willing to make sacrifices for it. We must make sure that we have the perfect balance of leadership skills and qualified employees who are good at what they do - not only getting excited about a product, but seeing it pull through.
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