The entrepreneur who makes Element bars - a natural energy bar made with regular ingredients came to the Shark Tank. He asked for $150 000 investment for 50% of the business. He went for giving up 30% of his business for a licensing agreement where he gets 4% of sales and $150 000 for investment.
The funny thing was, that he went back and forth with the sharks. He negotiated with the sharks and refused every offer, until the last one was re-made. He knew his product was valuable and decided the last offer made was worth it.
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