TOMS shoes was founded on the idea to help others. Children in Argentina don't have shoes to protect their feet. Blake Mycoskie decided to do something about it. He wanted to create a shoe popular in argentina called the "alpargata" and sell it in the United States, and eventually all over the world. With every shoe bought, he intended to give one to a person in need.
Without having to sell his product, the concept of the product sold the product itself. The newspaper started the TOMS buzz, and the internet carried it. Word of mouth was the strongest, and continues to be the key advertising trick for TOMS shoes. If you would like to support the cause, you can go to their website at www.toms.com
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